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Journal : Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

Antecedents Of Memorable Rural Tourism Evidence From Indonesian Traveler Juliana Juliana; Ferdi Antonio
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 1 (2022): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.166 KB) | DOI: 10.31294/eco.v6i1.11730

Abstract

ABSTRACTThe purpose of this study was to examine the arousal and memorable rural experience that had an effect on revisitation intention, willingness to pay rural product, positive e-wom. The population of this study is tourism visiting tourist villages in Indonesia. The sample in this study were 200 respondents. This research is a quantitative research with survey method. Data collection tools in this study using a questionnaire. Online questionnaires distributed to domestic tourists who visit tourist villages to respondents using the Non Probability Sampling approach using purposive sampling with the criteria that tourists have visited once a year a tourist village in Indonesia. Data analysis using PLS-SEM. The results of the study there is one variable that is not significant, namely the ACBT variable on Arousal. Meanwhile, Education, Entertainment, Escapism, Esthetics have a significant and positive effect on arousal and the Memorable Rural Tourism experience variable has a significant and positive effect on Revisiting Intention, Willingness to pay rural product, Willingness to share positive e-wom. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. Keyword : Arousal, Memorable Rural Tourism Experience, revisitation intention, willingness to pay rural product, positive e-wom
Consequences Customer Satisfaction : Service Quality and Perceived Value in the Moments Of Truth Juliana Juliana; Theresia Jessica; Monica Widodo; Jessalyn Tanubrata
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 5, No 2 (2021): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2611.238 KB) | DOI: 10.31294/eco.v5i2.9519

Abstract

This study aims to explain the influence of service quality and perceived value on customer satisfaction at Starbucks US to understand first and second moments of truth. Consumers evaluate the quality when consumers buy an offer and when consuming it. This type of research is a quantitative study that uses the Hair theory, the sampling in this study uses a nonprobability sampling technique. The research population is 70 respondents who have been to Starbucks US as a sample of the author's study. The analysis tool uses SPSS ver 25 with a significance level of 0.05. Measurement variables, the measurement scale used in this study is the Likert scale. The results of this study can prove the hypothesis proposed by the author because it is proven that good service quality can influence customer satisfaction, and perceived value influences customer satisfaction because customers offered a good value compared to the price. So that the results of this study, it can be concluded that service quality and perceived value have a significant effect on customer satisfaction at Starbucks US.Keywords:  Service Quality, Perceived Value, Customer Satisfaction
Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia Juliana Juliana*; Themmy Noval; Ira Brunchilda Hubner; Innocentius Bernarto
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8597.194 KB) | DOI: 10.31294/jeco.v4i2.6909

Abstract

ABSTRACTThis study aims to analyze the ease of use variable is a positive predictor of purchase intention, to analyze the ease of use variable is a positive predictor of customer satisfaction, to analyze whether trust is a positive predictor of purchase intention, to analyze whether trust is a positive predictor of customer satisfaction and to analyze whether customer satisfaction is a positive predictor of purchase intention. The population used in this study were all users of web sites or Tokopedia applications in Indonesia. Considering the number of web site users or Tokopedia applications, the researchers took samples from the population to be respondents in the study. The research sample was collected from customers who use the Tokopedia website or application and are domiciled in the Greater Jakarta area. Hypothesis testing is done with the main data of 300 respondents. The technique in sampling in this study uses probability sampling techniques. The type of probability sampling used is the simple random sampling method. Data analysis tools were analyzed using SPSS ver 23 to measure the ease of use and trust variables of purchase intention through customer satisfaction in the Tokedia application and found that ease of use is a positive and significant predictor of purchase intention, ease of use is a positive predictor and significant to customer satisfaction, trust is a positive and significant predictor of purchase intention, trust is a positive and significant predictor of customer satisfaction, customer satisfaction is a positive and significant predictor of purchase intention.Keywords : ease of use, trust, purchase intention, customer satisfaction 
PENGARUH SERVICESCAPE TERHADAP LOYALITAS KONSUMEN DI RESTORAN CHAKRA THE BREEZE BSD Juliana Juliana; Themmy Noval
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 1 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.514 KB) | DOI: 10.31294/jeco.v4i1.6150

Abstract

ABSTRAKPenelitian ini membahas tentang pengaruh servicescape terhadap loyalitas konsumen. Bahasan penelitian Servicescape terdiri dari tiga sub variabel; dimensi ambient, dimensi desain dan dimensi sosial. Dimesi ambient diukur berdasarkan kebersihan lingkungan, temperature fasilitas, pencahayaan yang tepat. Dimensi desain diukur berdasarkan fasilitas fisik yang memuaskan, serta tempat istirahat yang didesain dengan baik. Dimensi sosial diukur berdasarkan komponen karyawan, dan komponen konsumen. Loyalitas konsumen diukur berdasarkan kenyamanan lingkungan, kesenangan konsumen, kepuasan konsumen kesesuaian fasilitas untuk dinikmati konsumen dan kepuasan secara menyeluruh. Penelitian dilakukan di salah satu restoran terkenal di The Breeze BSD yaitu Restoran Chakra. Metode kuantitatif digunakan untuk menganalisa data dengan desain sampel non probability sampling dan hasil diolah menggunakan SPSS. Hasil penelitian menunjukan dimensi ambient, dimensi desain, dimensi sosial berpengaruh signifikan terhadap loyalitas konsumen. Hasil penelitian didapatkan bahwa dimensi desain mempunyai pengaruh lebih dalam loyalitas konsumen dibanding dimensi lainnya. Hasil penelitian dapat digunakan sebagai referensi bagi restoran Chakra ataupun restoran lain untuk lebih memperhatikan desain ruangan dan desain arsitektur yang terbaik.Kata kunci: servicescape, restoran, loyalitas konsumen ABSTRACT This research was conducted the influence of servicescape on consumer loyalty. Research discussion Servicescape consists of three sub-variables; ambient dimensions, design dimensions and social dimensions. Ambient dimensions are determined based on environmental cleanliness, temperature of the facility, proper lighting. The design dimensions are made based on satisfying physical facilities, as well as well-designed resting places. Social dimensions are needed based on employee components, and consumer components. Consumer loyalty according to comfort, customer satisfaction, customer satisfaction, suitability of comfort for consumer comfort and full satisfaction. The research was conducted in one of the famous restaurant at The Breeze BSD namely Restaurant Chakra. Quantitative methods are used to analyze data with the design of non-probability sampling samples and the results are processed using SPSS. The results showed the ambient dimensions, design dimensions, social dimensions significantly influence consumer loyalty. The results showed that the design dimension has more than consumer loyalty than other dimensions. The research results can be used as a reference for Chakra restaurants or other restaurants to pay more attention to the best room design and architectural design. Keyword: servicescape, restaurant, consumer loyalty
PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOBILE COMPUTING ACER Pada Mahasiswa Fakultas Pariwisata Universitas Pelita Harapan di Karawaci Juliana Juliana
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 3, No 2 (2019): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.219 KB) | DOI: 10.31294/jeco.v3i2.5702

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel motivasi, persepsi dan sikap terhadap keputusan pembelian produk mobile computing Acer pada mahasiswa Fakultas Pariwisata Universitas Pelita Harapan di Karawaci. Populasinya adalah mahasiswa fakultas pariwisata Universitas Pelita Harapan. Rerangka sampling untuk penelitian ini sebanyak 200 responden. Teknik yang digunakan dalam mengumpulkan data adalah  purposive sampling. Pretest dilakukan secara random terhadap responden untuk menyakinkan item pertanyaan dapat dimengerti oleh responden. Teknik analisis data menggunakan metode regresi ganda. Hasil analisis menyimpulkan bahwa terdapat pengaruh positif dan signifikan motivasi terhadap keputusan pembelian, terdapat pengaruh positif dan signifikan persepsi terhadap keputusan pembelian, dan terdapat pengaruh positif dan signifikan sikap terhadap keputusan pembelian. Manfaat penelitian ini dapat dipakai sebagai informasi dalam usaha untuk meningkatkan volume penjualan dengan melihat motivasi, persepsi dan sikap dari konsumen.Kata Kunci : motivasi, persepsi, sikap, keputusan pembelian, acer  ABSTRACTThis study aims to determine and analyze the influence of the variables of motivation, perception and attitudes through purchasing decisions of Acer mobile computing products in students of the Faculty of Tourism, Pelita Harapan University in Karawaci. The population is a tourism faculty students. The sampling frame for this study was 200 respondents. The technique used in collecting data is purposive sampling. Pretest is done randomly on the respondents to convince the question items can be understood by the respondents. The data analysis technique uses multiple regression methods. The results of the analysis conclude that there is a positive and significant influence of motivation purchasing decisions, there is a positive and significant influence of perceptions, purchasing decisions, and there is a positive and significant influence attitudes toward purchasing decisions. The benefits of this research can be used as a sources information in an effort to increase sales volume through motivations, perceptions and attitudes of consumers.Keywords: motivation, perception, attitude, purchase decision, acer
Pengaruh E-Wom dan Brand Awareness terhadap Purchase Intention di Restoran Nippon-Kan Jakarta Pusat Chika Yacinta Rahardjo; Natalia Paserela; Juliana Juliana
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 7, No 1 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i1.14927

Abstract

Apart from providing rooms, the hotel also provides a restaurant. One of the restaurants in Central Jakarta is the Japanese restaurant Nippon-Kan. Entering the digital era, internet-based marketing has begun to be utilized by business actors. E-WOM is a marketing strategy that is widely used today. By utilizing the internet, customer information and reviews about restaurants will be widely disseminated in various discussion forums so that E-WOM can influence customer purchase intentions. In addition to E-WOM, brand awareness can also affect customer purchase intentions. This study aims to inspect and evaluate the effect of E-WOM and brand awareness on purchase intentions at Nippon-Kan restaurants. The theories used are marketing theory, brand theory, and planned behavior theory. The research method used was to collect data through a questionnaire and then process it with SmartPLS 3.2.9. The results of the study explain that E-WOM and brand awareness have a positive and significant outcome on purchase intentions at the Japanese restaurant Nippon-Kan, Central Jakarta. The implication of this research is that it can be deliberation for every company to increase E-WOM and brand awareness that has been implemented. For the public, this research is expected to afford information and knowledge about E-WOM, brand awareness and consumer purchase intentions. For academics, this research is expected to give new and additional references for further research.Keyword: Brand Awareness; E-WOM; Purchase Intention
EXAMINED THE RELATIONSHIP BETWEEN TRAVEL ANXIETY AND DESTINATION CHOICE: IMPLICATIONS FOR TOURISM MARKETING: A QUALITATIVE STUDY Juliana Juliana; Sabrina Oktaria Sihombing; Ferdi Antonio
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 7, No 2 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i2.15934

Abstract

This qualitative study examined the relationship between travel anxiety and destination choice, specifically focusing on its implications for tourism marketing. Through in-depth interviews with individuals who have experienced travel anxiety, the study explored their past experiences and decision-making processes when selecting destinations. Participants were selected through purposive sampling, ensuring diverse travel anxiety levels and demographic backgrounds. Data analysis followed a thematic approach, using past tense verbs to capture participants' retrospective perspectives on their travel anxiety experiences. The findings revealed that travel anxiety significantly influenced destination choices, with various factors contributing to decision-making processes. Past tense verbs were employed to describe participants' experiences, emotions, and coping mechanisms during their previous travel experiences. These verbs highlighted the nuanced nature of travel anxiety and provided valuable insights into the specific triggers and manifestations of anxiety in different travel contexts. The implications for tourism marketing were identified through the lens of the findings. Strategies were proposed to address and alleviate travel anxiety, targeting specific stages of the decision-making process. Tourism marketers can tailor their marketing efforts to better accommodate and support individuals with travel anxiety, ultimately enhancing their overall travel experiences by comprehending the complex relationship between destination selection and travel anxiety. This study adds to the growing body of research on travel anxiety by shedding light on people's individual experiences and providing tourism marketers with practical implications. The long-term effects of marketing interventions on reducing travel anxiety and increasing destination satisfaction should be the subject of additional research. 
Co-Authors Abdul Samad Arief Abigail Valencia Sutjipto Adi Abdurahman Agatha Nirmala AGUS PURWANTO Agus Purwanto Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelia Lindy Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Beanardo, Marchell Felix Bella Devita Bestadrian Prawiro Theng Billy Eagan Birgitta Stella Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Carven Carven Catherine Catherine Catherine Catherine Catrine Carina Charles Yap Cherry Darmawan Cheryl Jocelyn Cheryl Riji Maretha Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Edwan Tanyauw El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Ennelis Ennelis Eric Ricardo Tedja Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Friska Rotua Natalia George Nicholas Gloria Caroline Patras Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Widjaja Hans Dhammika Putra Harnjo, Edward Hering, Jessica Nethania Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Ira B Hubner Ira B Hubner Ira B. Hubner Ira Brunchilda Hubner Ira Hubner Irene Jennifer Jacklyn Angelina James Austin Jane Keisya Tandra Jennifer Aurelia Tanuwihardja Jennifer Eve Jennifer, Irene Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Johan Jonathan Oei Jonathan Oei Josephine Jane Josephine Josephine Julia Dewi Julita Then July Hidayat July Hidayat Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong La Diu Samiu Lauren Evangeline Wongjaya Madeline Madeline Marchell Felix Beanardo Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Meitolo Hulu Michelle A. Benly Michelle Michelle Michelle Oey Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Hery Santoso Murwani Wulansari Mutiara Lemy, Diena Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novia A Nukak Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Nyoman Damien Horn Phoebe Emanuella Sulistio Pramono, Rudy Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Ricky Ricky Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherly Sherly Sianipar, Rosianna Silvia Lewinsky Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Bernedeta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tania Tanujaya Tarigan, Sri Aprianti Tasha Gracia Haslin Themmy Noval Themmy Noval THEMMY NOVAL Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Vallery Valencia Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Veren Patricia Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vincent Setiawan Antony Vitta Natalia Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif